18 June 2017 12:28 PM, PDT | Variety - TV News | See recent Variety - TV News news »

Monte Carlo, Monaco – Roy Price, global head of content for Amazon Prime Video, loves author F. Scott Fitzgerald. That’s key to the tone of “The Last Tycoon,” the big-budget series that debuts on Amazon on July 28 after a successful pilot run last year.

Originally developed for HBO by writer-director Billy Ray and showrunner Christopher Keyser, the nine-episode show, based on the final unfinished novel by the author of “The Great Gatsby,” found a home at Amazon after HBO passed on the project. Since then, Price has been crucial to the extent to which the novel is reflected in the series.

“HBO was saying, ‘We are not even sure we want to call this “The Last Tycoon” anymore. We don’t know that we are getting an advantage by referencing a Fitzgerald novel that is that old,'” Keyser said at the Monte Carlo Television Festival, where “Tycoon” is launching in Europe.

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- Nick Vivarelli

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